Web 2.0 is a new concept and approach towards web design. Its main objective is making a website more usable, and to make any particular content easier to read and weigh in importance. This all is done with the help of sectioning the elements - like putting the more important elements into the more visible places, or by making the texts bigger. Web 2.0 also makes it easier to navigate websites by using intuitive navigation bars and icons which helps to attract visitors’ to navigation and make it a pleasure to use. Not to mention the graphics – excellent color schemes, rich surfaces and interesting reflections.