Pointing to your website is essential to high rankings in the search engines.
However, you must know how to link to your website properly to get the full benefits of linking. If you don't link properly, they could kill your marketing efforts.
Often times, many writers make the same mistakes. They put typically try to send someone to their website directly from their article. In the resource box, they provide a raw link with the URL of the website. Below is one of the biggest mistakes that an author can make:
"If you enjoy shopping find out how you can get cash back from your online shopping. Visit us at http://www.myayopahstore.com Click here now!"
Most often, writers will use the same generic resource box in all or their articles, no matter the topic of their writing. Unfortunately, because they use this resource box, the wrong way, they get very few benefits from their writing efforts.
Writers must understand that in order to rank high in the search engines for a keyword phrase, that the most important factor that will allow them to achieve their goal is having links from external websites using this keyword phrase linking to the writer.
If hundreds of websites say that your site is talking about Shoes, even if the keyword "shoes" is not on your site, search engines will believe the majority.
When a searcher enters "shoes", search engines will for sure show your website.
This has been proven numerous times, you can try it yourself:
Open Google.com and enter the following query: "worst president" without the quotes. Have a look at the #1 website (www.whitehouse.gov/president), the text "worst president" doesn't exist in the page at all!
This tactic is so powerful that if you spent enough efforts into it, you could redirect people looking for Wendy's to the Mc Donald's website!
It's VERY EASY to create useful links. Take the example of someone promoting a website about "shopping online".
1. The first thing to do, is to use this keyword phrase or some variations of this keyword phrase in the anchor text of your link. If you're not familiar with HTML, it is done like that: This HTML code creates a link like: Anchor Text
2. Then in the resource box, you have to use as many related terms as you can because search engines, especially Google, take the surrounding text into account.
Take a look at the resource box below for this article. There are several links to the website using related keyword phrases. The surrounding text is also using related terms, even if they are not links, they will help the search engines and tell them what your website is talking about. Creating such resource boxes when you submit your articles to article directories will increase ten folds the benefits of your links.
Another important point is to use different resource boxes and different anchor texts each time you submit a new article. Don't waste your writing efforts because of a poor linking strategy! Use this tactic right now and be amazed by the results.
About the Author:
Dornessa Harris is the owner an online mentoring coach and trainer who gives a free trafficing building report to any entrepreneur who desires more traffic. She has used many marketing techniques to get to the top of the search engines. Head on to http://www.freetrafficbuildingreport.com to take advantage of top online marketing tips.
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